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Does LEED Certification and Optional VIP Seating Make Movie Going Better?

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By Jeffrey

Would uber green features and LEED certification really encourage people to choose the new Majestic 12 movie theater over another one?

One thing is for sure, if the eco-friendliness didn’t do the trick, the VIP seating sure would!

Check out some of the 1st impressions people had about this new (and only) LEED registered theater:

Want to see the 21+ VIP theater in action? Don’t miss the video after the jump…

As you can see from the responses we caught at the fund raising gala the night before the grand opening, few people seem to know what LEED actually is…but they know it has something to do with living green.

LEED stands for Leadership in Energy and Environmental Design and is a third party certification system that measures the eco-friendliness of a home or commercial development.

Check out our interview with Dale Hurst, Director of Marketing for Carmike Cinemas, and Jeff Pfitzer, Director of Special Projects at River City Company, for even more info about just how eco-friendly the Majestic 12 really is.

But for now, on to the VIP theater…

As you can see, there are several cool features to the VIP theater. The most notable being that they serve alcohol! For that reason, you must be 21 or older to even gain access to the VIP theater.

I love that the Majestic 12 didn’t go crazy on the VIP ticket prices either. The price for adult admission in the evening is $15 ($5.50 more than general admission). If you’d rather catch a matinee, the VIP ticket will only cost you $10 ($3 more than general admission matinee).

Apparently the Majestic 12 didn’t want to break your pocket book before you even nestled down into the over-sized reclining chairs, equipped with call button for a personal wait staff.

So here’s the question: Would the eco-friendliness or the VIP option make you choose this theater over another one if you lived in Chattanooga, TN?