We live in a world where most of us are becoming quite concerned about the state of our environment.

We know that our overuse of energy and natural resources is becoming a real problem. Landfills are overflowing, and our air and water sources are becoming seriously polluted.

While there are things being done to help rectify these problems we don't really know if they have been done in time. Even worse, if the damage has already been done, is it too late to go back to the pristine state our environment was once in?

One thing is for sure, all the eco-marketing and greenwashing really doesn't make those simple steps any simpler.

Living green can be easy, but greenwashing does NOT make it easier.

So what is greenwashing?

Wikipedia defines it like this:

"a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service."

These days, products and service that help in living green are big business. Unfortunately that means that the greenwashing problem will only get worse.

How can you know whether the green wool is being pulled over your eyes?

I'm here to help you make sure it doesn't.