Audi jumped the gun by releasing a series of pre-Super Bowl Super Bowl commercials plugging the new Audi A3 TDI — Green Car Journal‘s “Green Car of the Year” winner.
Audi’s decision was to take green to the extreme with these satirical teaser commercials. Watch out for the “Green Police“.
(Find out more about the A3 TDI below the video.)
The Audi A3 TDI is definitely something to keep your eye on in 2010.
Audi claims that the A3 is capable of 42 mpg on the highway while still cranking out 140 hp and 236 lb-ft of torque.
Editor and publisher of Green Car Journal and GreenCar.com, Ron Crogan, said:
“The Audi A3 TDI® really defines what a ‘green’ car should be. At 42 mpg, it sets the bar for highway fuel efficiency in the luxury car segment. Its 50-state certified clean diesel engine is quiet, responsive, and achieves its mission without the need for exotic technologies. Plus, it’s sporty and just plain fun to drive.”
One interesting the to note is that this is the 2nd year in a row that a clean diesel vehicle has won the Green Car of the Year award (yes, that means it topped the Toyota Prius and other green car front runners).
GreenCar.com has a great breakdown of what makes the Audi A3 TDI so worthy of the award. Some of its features include:
- 42 mpg highway fuel efficiency (a 50 percent improvement over gasoline A3 variants)
- Low relative CO2 emissions
- The quiet, 50-state certified clean diesel engine is approved for operation on up to B5 biodiesel fuel
Fortunately for both consumers and the Earth, Audi realizes that most people won’t opt for eco-friendliness if it’s void of style…so they took care of that too:
- 17” alloy wheels
- xenon headlights
- LED daytime running lights
- S line sport appearance
- Standard leather upholstery
- Aluminum accents
- 10 speaker concert sound system with SIRIUS satellite radio
- 5 door design (similar to the ever-popular Prius)
- and most importantly…a price tag of only $29,950
Now that price tag is still well out of my reach, but with the features this car boasts, it could have been priced significantly higher.
What do you think of Audi’s “Green Police” teaser Super Bowl commercials and the Audi A3 TDI itself?
I think every little step toward living green is an awesome one… but eco-snobbery sucks! My goal is to help newbies learn the most important steps toward living green — individually and collectively. Personally, I strive to have as little impact as possible on Planet Earth while I'm here.
