Who doesn’t like a good ole’ Batter Blaster on a sleepy Saturday morning?
I mean seriously, everyone loves great tasting organic batter that’s available at the gentle touch of a single finger… and with no mess!
Of course we are talking about pancake and waffle batter here.
Ok, yeah, so I would personally classify this as a gigantic FAIL as far as the name goes.
Honestly, I’d like to meet the marketing team that thought naming something Batter Blaster wouldn’t make it the target of 7th grade boys’ (which is every man on the planet, by the way) jokes for years to come.
It’s actually taking every bit of restraint I can muster to not go off the deep end of innuendo in this post myself!
Anyway…
Is the Batter Blaster REALLY Organic?
Yep, USDA certified. Just in case you are wondering, here’s the ingredient list:
- Filtered water
- Organic wheat flour (unbleached)
- Organic cane sugar
- Organic whole egg solids
- Organic soybean powder
- Sodium lactate (lactic acid from beet sugar)
- DiCalcium phosphate (leavening agent)
- Sea salt
- Sodium bicarbonate (baking soda)
- Organic rice bran extract
More Clever Than It Seems?
In addition, Batter Blaster says that both the plastic cap and tip as well as the steel can are all recyclable.
After seeing their retro-throwback promo video that seems to be making fun of infomercial type products, I think the name Better Batter was actually a cleverly calculated decision, shrouded with the veil of innocence.
Check out the video:
What do you think? Would the Batter Blaster make organic pancakes or waffles a larger part of your morning diet?
I think every little step toward living green is an awesome one… but eco-snobbery sucks! My goal is to help newbies learn the most important steps toward living green — individually and collectively. Personally, I strive to have as little impact as possible on Planet Earth while I'm here.
