Snyder’s of Hanover’s UNBELIEVABLE Greenwash

Ok, so we’re not really the type of folks to throw out the greenwashing penalty flag, but this is just ridiculous.

Snyder’s of Hanover has ripped off the design of the USDA Organic seal to simply list product ingredients… and ingredients that aren’t even organic.

I snapped this photo in my local grocery store last week:


I posted it on The Fun Times Guide to Living Green’s Facebook Page earlier today and our awesome friends there were as shocked as I was.

We’ll never label a business or person as a greenwasher for making a little more of their efforts then are actually warranted, but to do what seems like a blatant attempt to bamboozle well-intentioned customers who are trying to eat healthier and organically?

Come on Snyder’s, that’s just messed up.

What do you think? Feel free to weigh in here or on the Facebook Page link above.

By the way, here are the ingredients:

“Potato flour, potato starch, expeller-pressed sunflower oil, tomato, salt, potassium chloride, spinach powder, turmeric, beet powder.”

I might give Snyder’s a bit of a break if these “Veggie Crisps” really were organic, but do you see the word “organic” listed anywhere in those ingredients? Yeah, me neither.



Yo. I'm Jeffrey. I think every little step is an awesome one when it comes to living green... but eco-snobbery sucks.

More Posts - Website

Follow Me:
TwitterFacebookGoogle Plus

Fun From Around the Web

  • Becky

    Total greenwash! WTH?

  • Ashley Sue Bullers

    It doesn’t bother me. I don’t look at an emblem or graphic in a passing glance and assume it means anything. Snyders nowhere claims organic anywhere, so a simple circle graphic that has similarity to another common graphic is enough for me to feel they are trying to dupe me. Just my own opinion. I kinda ignore those emblems anyhow and thoroughly read every ingredient label. I’m not sure how much I buy into any packaging front that claims “organic” or “natural”, as there are so many different groups and entities that can “certify” you. I feel I can’t count on the reliability of many of these, so you have to put in your own due diligence and read the back.

    Just my worthless two pennies. 😉 Thanks for the food for thought, though. :)

    • Jeffrey Davis

      Kudos to you for being a “package flipper”, as I call them. Btw, i’m one too. That is definitely the best way to go when it comes to knowing EXACTLY what is in your food.

  • Ashley Sue Bullers

    Thanks. :) I’m def a package flipper like you… but I can def respect your point with this post too. A lot of people aren’t… and frankly I guess I only actually became one out of going on things like that on the front of packages, only to get home, be chomping on food, and then poof, be reading the back label and realize I had been duped. :) Unfortunate, but true… and then the lesson was learned.

    Again, thanks for the food for thought for the day.